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Your content pillars are wrong

Content Pillars are a group of themes or topics from which you may build posts that cover a variety of subtopics that talks about your business and address your target audience's pain points.

Content pillars provide a framework for creating and organizing your content in a way that aligns with your business goals and speaks to your target audience's needs and interests. The pillars serve as the foundation for creating a wide range of content that covers various subtopics and appeals to your audience while staying focused on your brand's messaging and overall objective. By clearly understanding your content pillars, you can ensure that all your content is consistent, relevant, and valuable to your target audience.

Educational, Inspirational, and Promotional -these are not content pillars. These are ways how you execute your pillars. These are the Types of Content that you create.

Educational content is designed to inform your audience on a particular topic or idea. It can take the form of blog posts, videos, podcasts, or even webinars. Examples of educational content could include tutorials, step-by-step guides, and expert interviews.

Inspirational content is designed to motivate and empower your audience. It can be creative and engaging and is often used to spark conversations and encourage people to take action. Examples of inspirational content could include quotes, success stories, and interviews with industry leaders.

Promotional content is designed to advertise and market your product, service, or brand. It can be direct and to the point, or creative and engaging. Examples of promotional content could include special offers, coupons, and product demonstrations.

Here are some of my personal Content Pillars & the subtopics under each of them...

Instagram Tips

  • How to improve your IG bio

  • How to secure your account

  • Why you shouldn't worry about unfollows.

Instagram Reels

  • How to check if the audio is trending or not

  • How to create a reel if you're too busy

  • Say Bye to blurry reels with these 2 options

Target Client Journey & Client Testimonials

  • Benefits of hiring a social media manager

  • Tools I use as a business owner

  • Feedback screenshots & client reviews

Content Pillars are unique to your business.

Content Types are "guides" for everyone to use.

Confusing? I'll help you!

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